Accounting Software Price Lock: Why We'll Measure a $100 Million Valuation in What It Saves You

What would it take for you to believe a software company was actually on your side? Not a slogan. Not a discount that expires in March. Something you could check.

That question is behind the accounting software price lock we give every BizBooks Pro customer, and it is behind a decision we've just made public: the way we intend to measure our own worth. This post explains both, with the arithmetic laid out so you can test it.

Why accounting software prices keep rising

Accounting software is the stickiest thing a business owns. Years of invoices, reconciliations and closed periods live in one file, and moving them is a real project. The people who price this software know that. It's why renewals climb even in years when the product barely changes: the increase reflects how awkward leaving would be, not how much better the software got.

2026 made the pattern hard to miss. QuickBooks Online was repriced twice, on May 1 and again on August 1. Plus went from $90 to $140 a month, a 55% rise in eight months, and Advanced went from $200 to $340. QuickBooks Desktop Pro Plus renewals rose from $999 to $1,149 in February, and renewals dated on or after October 1, 2026 go to $1,351, for a product Intuit stopped selling to new customers in 2024. We track the figures in our 2026 QuickBooks price increase guide.

What an accounting software price lock actually is

How does the BizBooks Pro 12-year price lock work?

The annual rate you subscribe at is your rate for twelve years, and we put it in writing. Sign up for Basic at $299 a year and you renew at $299 in 2038. The lock follows your tier: if you upgrade, the new tier's current rate becomes your locked rate, and your renewal date stays the same. Third-party payment fees and taxes sit outside it, because we don't control them. The full terms are on the pricing page.

Is BizBooks Pro a subscription?

Yes, and we're plain about it: BizBooks Pro is an annual subscription. What's different is that the price doesn't move. There are no monthly fees, no per-client charges on the business plans, and the software runs on your own computer, so your books are never held on our servers.

How can a company afford to freeze its price for twelve years?

Because our costs don't rise with yours. BizBooks Pro installs on your machine with its own database. We aren't paying to host your file, so it doesn't cost us more when your data grows or you add a user. That saving is structural, and we'd rather hand it back as a fixed number than collect it as an annual increase.

How much a 12-year price lock saves

Here is the comparison with the most generous possible assumption for the other side: that QuickBooks never raises its price again from today.

Those numbers assume zero further increases, which 2026 suggests is unlikely. Add any realistic yearly rise and the gap widens every year the lock holds. Your own figures will differ with your plan, users and add-ons, so the QuickBooks cost calculator lets you put in your real bill and see the 12-year total.

The $100 million promise

Every company sets a valuation target. Ours is $100 million, and we intend to earn it differently. We'll measure it by the combined amount our customers save under the 12-year price lock, not by what we bill them.

The reason is simple. The usual way software companies are valued rewards habits we don't want: raising prices on customers who find it hard to leave, charging per seat, keeping the features people need one tier above the plan they're on. By that measure, the more a customer pays, the better the company is doing. If we're genuinely on our customers' side, the proof should be in their books, not ours.

How will customer savings be counted?

For each customer, we set their locked BizBooks Pro rate over twelve years against what that business would otherwise pay over the same period for the accounting software it left, or would have chosen instead. Add the difference across every customer and that's the number: money that stays with the businesses, nonprofits and firms that run on BizBooks Pro.

Why does the page show $50,000,000?

That's the first milestone, half of the $100 million. We won't show a running figure until we can stand behind every dollar in it. When our customers' combined savings reach $50 million, the Our $100M Promise page becomes a running tally, with its method published alongside it, and we'll keep updating it until it reaches $100 million.

Put the table above against that target and the scale becomes concrete. At roughly $13,000 saved per customer over the lock, $50 million is a little under four thousand businesses. That's a number we can work toward one customer at a time.

"A valuation should be earned, not extracted. We would rather be measured by what our customers keep than by what we can collect from them." — Ken Beckwitt, Founder

What happens after $100 million?

We'll see where our thinking takes us. What comes next will be decided the way we decide everything else: alongside our customers, who shape the roadmap directly through the feature wishlist.

Frequently Asked Questions

What is an accounting software price lock?

A written commitment that the rate you subscribe at will not rise for a set period. BizBooks Pro's lock runs for 12 years and applies to your subscription tier; if you move to a higher tier, that tier's current rate becomes your locked rate.

Does any accounting software not raise prices every year?

Few do. QuickBooks Online was repriced twice in 2026 and QuickBooks Desktop renewals rose twice in the same year. BizBooks Pro is an annual subscription with the rate locked for 12 years, from $299 a year.

How much can a 12-year price lock save?

It depends on what you would otherwise pay. Against QuickBooks Online Plus at its August 2026 price of $140 a month, BizBooks Pro Professional at $540 a year saves $13,680 over 12 years even if Intuit never raises the price again.

Is the $100 million a financial valuation of BizBooks Pro?

No. It is how BizBooks Pro chooses to measure its own progress. It is not a financial valuation, a forecast of company value, or an offer of any security.

When will BizBooks Pro publish the customer savings total?

When combined customer savings reach the first milestone of $50 million. From then on the Our $100M Promise page carries a running tally, with its method published alongside, until it reaches $100 million.

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