Most software companies are valued on what they collect. We have set our first target at $100 million, and we intend to earn it a different way: by the combined amount our customers save under the 12-year price lock we give every one of them.
Half of our first $100 million. When our customers' combined savings reach this line, this page becomes a running tally, updated as the savings grow, until we reach $100 million.
The usual arithmetic behind a software valuation rewards a familiar set of habits: raise the price on customers who can't easily leave, charge per seat, hold the useful features back for a higher tier. By that measure, the more a customer pays, the better the company is doing.
We think that arithmetic points the wrong way. If we are genuinely on our customers' side, the proof should be in their books, not ours. So the figure we hold ourselves to is the money that stays in the businesses, nonprofits and firms that run on BizBooks Pro.
The 12-year price lock is what makes that figure real. The rate a customer joins at is the rate they keep for twelve years, in writing. Every year it holds while the rest of the market rises, the gap widens, and that gap is what we count.
Plain enough to check, and anchored to a promise every customer already holds.
Each customer's rate is fixed for twelve years from the day they join. That locked rate is one side of the comparison.
Against it we set what the same business would otherwise pay over those twelve years for the accounting software it left, or would have chosen instead.
The difference, summed across every customer, is the number. Not revenue, not user counts: money that stays with the people who earned it.
Building toward the first milestone, one customer at a time. We won't show a running figure until we can stand behind every dollar in it.
The figure above is reached, and this page starts reporting customer savings as they grow.
Our first valuation, earned the way we said we would earn it.
We'll see where our thinking takes us from there. What comes next will be decided the way everything here is decided: alongside our customers.
A valuation should be earned, not extracted. We would rather be measured by what our customers keep than by what we can collect from them, and we intend to deliver the proof that we are truly here for them.
See what twelve years at a locked rate would mean for your business, set against what you pay today.
This page describes how BizBooks Pro chooses to measure its own progress. It is not a financial valuation, a forecast of company value, or an offer of any security. Savings figures, once published, will be estimates based on each customer's locked rate and a comparable alternative, and we will publish the method alongside them.